This logo was made for Gino, a personal and physical trainer.
He wanted to be shown as a friendly person, easy to live with and aware of his clients. Using is first name as a starting point seemed like the best way to represent his friendly side because we all have a more personal relationship with someone when we call them by their first name than by their last name.
Specialised in bodybuilding and weight gain, I thought that replacing letters from his name by some recurring elements of that specific field such as a dumbbell and a kettlebell would directly indicate the logo's theme.
Young and dynamic, a fresh and sparkling blue makes his documents stand out from the others.